The Mirah Group, which deals in real estate development, hospitality, entertainment, wind energy generation, computer education, textiles, corporate gifting and international trading,
has appointed Perspectrum Consultancy, a division of Percept Ltd, for integrated marketing communication (IMC) solutions for its two verticals.
Perspectrum claims that it will bring in a 360-degree integrated marketing approach to assist Mirah Group in their hospitality and entertainment verticals.
Perspectrum COO Evarist Rego said, “Mirah Group is one of those low profile conglomerates who have built their Rs 3 billion empire without creating major buzz in the media. We are glad to have got the opportunity to create assets for Mirah Group.”
Perspectrum will assist the group to extend their arm in the entertainment industry with film-based production content and distribution. In the hospitality business, Perspectrum would assist the group to extend their existing restaurant business (fine dining and fast food) and three and four star hotel business to different parts of India and abroad.