The media duties of MicroMax, a company creating life-enhancing mobile phone solutions and wireless technologies, and Bharat Hotels have been won by Zenith Optimedia, a unit of Publicis Groupe. The accounts are worth Rs 20 crore.
Prior to the appointment, Micromax had invited a multi-agency pitch whereas Bharat Hotels had invited Zenith Optimedia for a single agency pitch. Zenith Optimedia will be providing Micromax and Bharat Hotels with services such as ‘strategic focus and superior rates’ and ‘planning, buying and digital focus’.
Ambika Srivastava, CEO, Zenith Optimedia, remarked on the wins, “We are delighted to win these accounts and are confident of providing them services which they are looking forward to. Both the clients have great potential and have unique and distinct roles to play in shaping the future of their respective industries.”
Zenith Optimedia’s client portfolio includes Allied Domecq, Aviva, British Airways, Emaar MGF, Fidelity, Haier, Hewlett-Packard, Hyundai, India Today, INX Media, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine and Puma.