Exchange4media: Parle Products have appointed Maxus to handle its entire portfolio. The account size is pegged at Rs 50 crore. Maxus has bagged the account via pitch that had four agencies competing in the final round.
Confirming the news Pravin Kulkarni, GM Marketing, Parle products, said, “All the four agencies in the final round were good. But we appointed Maxus because we liked their strategic planning tools and buying strategy.”