Madison wins Magicbricks.com media mandate

Madison Media has just announced the win of the MagicBricks.com account in a multi-agency pitch. Madison Media will handle the media planning and buying for MagicBricks.com from its Delhi offices.

MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customised specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is a leading online real estate player.

MagicBricks.com was launched by Times Business Solutions, part of The Times of India Group, in August 2006, and has grown to become India’s largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

The brand is set to come up with a massive new campaign strategy shortly.

Madison Media has been on an account winning spree, having recently won a host of new businesses including Ruchi Soya, Max India’s corporate account, Café Coffee Day, Radikal Rice and Crompton Greaves.

Basabdutta Chowdhury, CEO, Platinum Media, commented, “We are delighted with this new win and confident to take MagicBricks.com to great heights and are looking forward to a long and mutually beneficial partnership.”

Sudhir Pai, Business Head, MagicBricks.com, said, “We sought a partner who could match our speed and could scale operations with the agility that the internet space demands, a partner who shares our values and can understand our business and brands, providing turnkey differentiated media solutions. Madison was an obvious choice.”

Source: bestmediainfo.com

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