Madison Media has bagged the media planning and buying account of Spice Group.
The AOR will be handled by Madison’s unit Platinum Media, headed by Basabdatta C.
Madison will cover media duties for all the companies in the group.
Prior to this, Mudra Max was handling the account.
Naveen Paul, corporate head – Brand, Spice Group, said, “We are happy to announce Madison as our new partner and I am sure they will add significant value in building the Spice brand. We saw Madison as a natural fit for our requirements in terms of their reach, size, credibility and strategic capabilities at the same time I would like to thank Mudra Max for their support over the years.”