M&C Saatchi India has bagged the brand communication mandate for financial services company Franklin Templeton Investments. M&C Saatchi won the Franklin Templeton business in a multi-agency pitch. M&C Saatchi has added the Rs 15 crore accounts of Franklin Templeton Investments to its portfolio. The win comes soon after the agency bagged the Apollo Tyres and Glitz Cinemas businesses.Rediffusion DY&R, the incumbent agency, has been handling the brand for two and a half years. Before that, Contract (for four years) and Fortune Communications (for five years) handled the brand’s creative duties.
Rajiv Sabnis, executive director, M&C Saatchi, says, “The client was looking at a clear differentiating proposition for the brand amongst the clutter. They aspired to craft it as a standalone brand, which speaks for itself, rather than being simply one more brand in the category.”
Franklin Templeton Investments is a pioneer in spreading awareness and educating people about mutual funds. Till now, the brand had adapted its global tagline, ‘Gain From Our Perspective’, in India
Vivek Kudva, president, Franklin Templeton Investments, says, “Clearly, we are looking at getting the brand known better and making it a household name in the country. The brand is targeted at both existing and potential investors. With a suite of over 50 products, in addition to urban investors, we are also looking at reaching out to smaller towns, which is not an easy task. We have tied up with public sector undertakings for the purpose.”