Lowe Lintas has announced to change its senior management in a major way in order to meet the growth challernges.
Sujit Nair has been promoted as president of Linterland. Keshav Chandorkar has been promoted as national operations director. Sharad Varshney has been promoted to national planning director. Amit Rangra, who is regional director, North; and Bhavneet Bhalla, who is regional director, South.
Nair has 17 years of experience and has worked in most areas of advertising. He has worked across mainline advertising (Trikaya and Rediffusion DYR), direct marketing (Zest Connect), activation (Leo Activation) and rural marketing. He has won Linterland many new businesses, such as Tata, Idea Cellular and Castrol. He has also been instrumental in leveraging his association with top brands such as Axe, Close-Up, Tide, IOCL, Ministry of Defence and Surf. Chandorkar has been with Linterland for nine years and has worked with clients such as Tata Steel, Hindalco, Tata Teleservices, Castrol and Idea Cellular at a pan-India level.
Varshney, who was earlier head, strategic planning, Linterland, has handled clients such as ICICI-USAID, Heinz, Pfizer and Castrol. Rangra has been with the agency for nine years and has handled some high-profile clients such as NACO, BBC and UNICEF. Bhalla has been working with clients such as Britannia, TI Cycles and Bangalore Traffic Police.