Afaqs: John Abraham, Abhay Deol and Genelia D’Souza have been signed up as the brand ambassadors for LG Electronics’ mobile phone range.
Sudhin Mathur, business group marketing head, Mobile Communications, LG Electronics India Limited, expressed his happiness about the chosen ambassadors saying, “They are youth icons. Having established ourselves in the field of innovation and design, LG Mobiles is now poised to scale new heights.”
He went on to add, “As part of our overall strategy to reposition LG Mobiles as a youthful brand, the brand ambassadors will help us in relating with our consumers.”
The new brand ambassadors will play a key role in LG’s aggressive multi-media campaign, to promote its 14 new phones, covering television, radio, outdoor, cinema and internet. LG also plans to release print ads during strategic periods after the first campaign releases in the first quarter of the year.
Commenting on this development Deol says, “I always stand for what I believe, be it professional or personal life. Brand LG has always been a personal favourite, and when I was approached for these elegant and stylish mobile phones, I was very excited. These phones come with the perfect bundle of offerings that any youngster would want and is a perfect fit with me.”
Abraham says, “I love the networking concept in LG phones. I believe in togetherness, sharing, networking and am completely hooked on to social networking sites, which help me keep in touch with family and friends.” He also endorses Garnier, PepsiCo and Fastrack.
“LG mobile phones are trendy, stylish, funky and chic; just the way I am. The mobile phones are conveniently designed, which makes them user friendly and simple to operate,” is what D’Souza had to say about her association with LG.