Exchange4Media: Law & Kenneth have won the creative duties for Kelvinator & Sansui following a multi-agency pitch. The ad firm will be replacing Saatchi & Saatchi, the incumbent agency, to take over these accounts which are believed to worth Rs 40 crore.
Varinder Shah Kant, SVP, Law and Kenneth, confirmed the news saying, “We are really happy to win both these business. The strategy we used for both the brands helped us to win the accounts. Kelvinator is a popular refrigerator brand which is coming back with a bang. The other products include washers, airconditioners and microwave ovens. The acceptance among the people is high. In one week the creative’s are breaking. It’s a 360 degree initiative which includes print, TV, OOH, Internet and BTL.”
Talking about his creative approach for Sansui, Kant further said, “Sansui is a Japanese brand which is repositioning itself in Indian market. There is a new positioning for the brand, which we have designed. We are undertaking a 360 degree initiative for the brand. Sansui is dealing in TV, LCD and DVD and Home Theatre. The creatives for Sansui are breaking after a week.”