Law & Kenneth Delhi has been making quite a few changes lately. Following the resignation of Delhi Head Charu Bakshi, Varinder Kant has been appointed to head the Delhi operations as Senior Vice-President.
Confirming the appointment, Anil S Nair, President, Law & Kenneth, said, “Bakshi is a creative person and having been associated with us for three good years, she wanted to take a sabbatical. She continues to be our consultant for Dabur. She had played a pivotal role in building the team at the Delhi office and had worked closely on the Dabur products.”
The agency has also brought on board two key creative people. Ashutosh Negi has joined as Creative Director-Art. Prior to this he worked with JWT Delhi, where he was Group Creative Head. Kailash Saraban has joined Negi as Creative Head.
Law & Kenneth has decided to focus largely on key client Dabur. Nair explained, “It has been a year of launches and growth. We have undergone a complete change. Our strategy is to focus on key clients. So, we consolidated our people, the branch office, and we grew as an agency.” He attributed these to Dabur, saying the company was growing exponentially in Delhi.
Initially, the agency had handled only the consumer health and foods division of Dabur. It now has added cooking additives Dabur Hommade, Lemoneez, and Capsico, and Dabur Honitus-honey mint lozenges and ‘Thanda tel’ to its portfolio.
A source close to the developments, says that Dabur, which was initially a Rs 5 crore account, now constituted Rs 25 crore of the total capital of the agency.