CampaignIndia: Law & Kenneth Delhi has bagged the account for Kent Water Purifiers. The agency won the account in the month of March and began work on creating television campaign.
The purifier brand is looking forward to spend Rs 30 crore annually on its advertising and marketing. Anil Nair, CEO and managing partner, Law and Kenneth commented, “There’s a lot that we are planning to do. We have timed the communication with the on-going IPL to deliver maximum reach. The peak consumption season for water purifiers begins before the monsoon sets in and we do a mix of activation, print advertising in addition to television in the summer months.”
Nair further adds, “With this win, our Delhi office becomes one of our strongest offices in the country. We recently won Kelvinator and Sansui and we’re already handling some Dabur and Unitech businesses too.”