Indrajit Sen, former Country Head and CEO of the German OOH media company Stroer Media, has joined Laqshya Media as President-Projects.
At Laqshya Media, Sen will be reporting to Managing Director Alok Jalan. Sen will, however, continue to look after the business opportunities at Stroer Media.
Stroer continues to operate in India and is headed here by Marc Zeisel. Sen explains his relationship with the company as follows, “I continue to look after Stroer’s interests in India, but only until such time that they finalise their long term strategy for business in this region. Like most other multinationals, Stroer is keen on proceeding with business on hand in India, but is clearly prioritised on defending its position in their existing markets in Europe, Gulf, Malaysia – all of which are facing the impact of the global economic meltdown.”
Considering the current economic slowdown and the impact that it has had on various sectors, including OOH, media sources have speculated that Stroer and Laqshya might enter a business partnership. However, Jalan and Sen refused to comment on this issue.
While maintaining that the current economic slowdown had not affected OOH media yet, Sen said, “We hope this trend continues, as the need to continue brand communication investments in times of slowdown is a lesson well learnt over the years. This is particularly so for OOH media due to its ubiquitous presence and comparatively low cost-per-unit-reach. Companies would obviously take cautionary measures during tough times, and adopt cost cutting ‘restructuring’. These would always leave the industry in a better shape to face any competition more efficiently.”