The Khadi and Village Industries Commission (KVIC) has empanelled four agencies for its creative and media duties – Prachar Advertising, Pam, Span and Unnati.
The agencies have won the contract for a period of two years. The account size has been estimared at Rs 15 crore for the pan-India account.
The development has been confirmed by KS Rao, Director – Marketing, Khadi and Village Industries Commission.
A tender for the account was floated two and a half months ago in which thiry-five agencies had participated. The four agencies were selected following three rounds of presentations.
A senior source in Prachar Advertising has revealed that the account will be a 360-degree account comprising print, TV radio and outdoors. The campaigns are expected to break from next week.