Komli Media, India’s leading digital advertising and technology company, and Vizu Corporation, the leading online brand advertising measurement system, have announced a strategic alliance for the Indian market.
Under the terms of this partnership, Komli Media will exclusively deliver Vizu’s Ad Catalyst technology in India, bringing a relevant brand campaign performance metric to brand advertisers and agencies.
Vizu’s Ad Catalyst product provides a rich set of brand advertising data that measures advertising induced changes in key customer perceptions and intentions. This data is delivered through a sophisticated, easy to use dashboard in real-time. As a result, marketers can reliably and regularly measure appropriate return-on-investment for online brand advertising campaigns for the first time. This real-time, self-service brand advertising measurement system is currently used to track brand ad effectiveness for numerous clients including high-profile consumer brands and leading digital agencies.
Amar Goel, CEO & Founder, Komli said, “Komli is committed to developing and introducing the most innovative products in the online advertising industry in India. We are delighted to partner with Vizu and bring their path-breaking approach to the measurement of online brand spends to the Indian market. Evaluating the impact of online brand spends is a critical need in this marketplace and Vizu’s Ad Catalyst is just the right product to address that need.”
“Vizu is delighted to be working with Komli to bring the benefits of our Ad Catalyst online brand advertising measurement system to the growing Indian market,” said Dan Beltramo, co-founder and CEO of Vizu. “Using Brand Lift as a metric to determine the effectiveness of online brand advertising campaigns is an important digital advertising industry innovation that continues to be adopted by global brands and agencies at a rapid pace.”
In light of this new partnership, Indian advertisers can now receive broad insights into their online brand advertising investments. Vizu measures the performance of online brand advertising campaigns, using Brand Lift as the metric rather than click-through rates which are generally inappropriate for brand building campaigns. This brand focus separates Ad Catalyst from other online advertisement measurement technologies with roots in direct response advertising.