JWT India and ZenithOptimedia would be handling the creative and media mandates of Thomas Cook from now on. On taking this step the company aims at being engaged with their current as well as potential customers using a new approach in the market.
“We decided to join hands with the two agencies as their credentials and proposals were aligned with our strategy. Both the agencies are now on-board and we are looking at several product launches and pioneering initiatives.” commented Rakshit Desai, executive director, travel businesses, Thomas Cook India.