ESPN-Star Sports has appointed Jon Lefebvre as Vice President – Sales Operations and Strategy. He will be based in Singapore and will be reporting to Charles Less, Senior VP, Advertising and Multimedia Sales.
In this role, Lefebvre is responsible for ESPN-Star Sports’ advertising sales and sponsorship strategies across seven sales regions covering South-east Asia, Japan and Hong Kong.He will work closely with Less to oversee sales operations, improve operational efficiencies, manage budget processes and offer strategic support to achieve Advertising Sales and Digital Media targets.
Prior to his move to Singapore, Lefebvre was based in Australia, where he ran J&M International, a boutique sponsorship consulting firm representing corporations to source, develop and negotiate sports and arts sponsorship.