Jack Morton Worldwide, a leading global experiential marketing agency, has appointed Tara Back as the Executive Vice President and Managing Director of its New York office. Tara will also join the agency’s executive team.
Tara brings on board more than a decade of experience in management positions at Jack Morton. Tara will be a key catalyst in the agency’s ongoing success. Her move to New York is after a successful five-year tenure as MD for the agency’s operations in Australia. She built award-winning creative-led teams in Sydney, Melbourne and Brisbane.
A robust new business effort led to relationships with industry-leading clients will be developed under her lead. Tara was also instrumental in leading the Jack Morton team through the win and subsequent delivery of the opening and closing ceremonies of the 2006 Melbourne Commonwealth Games.
Josh McCall, CEO, Jack Morton Worldwide said,”Tara inspires her teams to give our clients the very best in strategy, planning and creative. She has a terrific record of stimulating growth and providing clients with solutions that provide measurable value and outstanding creativity.”