ITV Worldwide has been appointed Rashmi Bajpai as sales executive for India and the sub-continent.
Prior to this, Rashmi was with Bindass TV (part of UTV) in Mumbai, where she was marketing manager and responsible for the launch of the channel. She also worked with Radio Mid-day in Mumbai.
Rashmi will be based at ITV Worldwide’s Asia office in Hong Kong and will report to regional director James Ross.
Ross says, “We’re very pleased to welcome Rashmi to the growing Hong Kong office as we look to capitalise on the potential of the fast-expanding Indian TV market. Growth throughout the Asian market continues and we are extremely excited about the myriad opportunities for our content across the region.”