Exchange4media: Radio Mirchi and Big FM are rubbing shoulders when it comes to the war among radio stations. They are far ahead of other existing channels. As per the RAM data, these stations are a big hit among female listeners in Bangalore.
While Big FM and Radio Mirchi are fighting it out for the top slot leaving no clear winner, the fight for the second slot has emerged between Fever FM and Radio City.
Big FM ended Week 15 with 19.8 per cent market share, while Radio Mirchi was marginally ahead with a market share of 19.9 per cent. Just a week prior to that on Week 14, Big FM had led the field in Bangalore among female listeners with a 20 per cent market share, while Radio Mirchi had a market share of 17.4 per cent. While Big FM had reached its highest peak on Week 7 with 20.8 per cent of the market share, Radio Mirchi had reached its highest peak in terms of ratings on Week 3 with 20.4 per cent market share.