Archana Vyas joins India Media Exchange (IMX) as vice president for the northern and eastern region, India.Vyas will be based out of New Delhi.
Commenting on her appointment, Mona Jain said, “Vyas will add to the management bandwidth of IMX and help us deliver to our clients a second generation investment product, which IMX is committed to.”
Prior to this appointment, Vyas has spent over four years with Reckitt Benckiser as manager, media and corporate communications, South Asia. Vyas will report to IMX strategic investments head Mona Jain.
During her stint with Reckitt Benckiser, Vyas was part of the global media team, and handled media responsibilities for India, Indonesia, Sri Lanka, Bangladesh and Nepal.