Tata Teleservices has recently rolled out a new TVC for Tata Photon Plus its wireless broadband service. The campaign is an effort to tell the users that using Tata Photon Plus can allow them to watch TV on the go.
According to Trivikram Thakore, vice president – marketing and communication, Tata Teleservices , “Users today are extremely mobile and prefer having access to information and entertainment on their finger tips. Through Photon TV, we are trying to communicate that viewers can now ‘carry TV with them’. Photon TV is one such innovation which allows consumers to break free from the shackles of hectic work schedules and enjoy watching their favourite TV channels, wherever they are.”
The campaign features a man who leaves his house carrying along with him his TV set. His flummoxed mother, finds it to be an unbelievable sight as he carries the TV set wherever he goes – right from the petrol pump, to the restaurant, to the terrace of his building and so on.
Raj Nair, senior vice president and executive creative director, Contract Advertising says, “The excitement of watching TV on-the-go has been demonstrated by a young man who is so much in love with his TV that he carries it around everywhere he goes, oblivious about anything and anyone around him. The film treatment has a bystander’s observational quality, while the music score is quirky and memorable and adds to the watchable quotient of the film”.