ibibo ties up with Yash Raj Films to launch ‘Rab Ne Bana Di Jodi’ Application

If you are a SRK fan, then you have a once in a lifetime opportunity to meet King Khan in person.


All you have to do is to shoot a video showcasing your extraordinary talent, and upload it on ibibo.com.

Ibibo.com has partnered with Yash Raj Films to launch ‘Rab Ne Bana Di Jodi’ application on the social networking web site. The movie is releasing on 12th December and it is about the extraordinary story of an ordinary person.Shahrukh Khan plays the protagonist – Surinder Sahni who lives a very ordinary life which is suddenly transformed into the extraordinary.

Said Ashish Kashyap, CEO, ibibo.com, “The Rab Ne Bana Di Jodi” application on ibibo.com highlights our ability to add value to a high quality entertainment platform by integrating it with our core proposition- talent incubation. The film’s thematic and Ibibio’spositioning stance complement each other and are a great fitment .”

Shahrukh Khan,who plays the role of protagonist Surinder Sahniin the Rab Ne Bana Di Jodi, invites Ibibo.com users(in an exclusive promo uploaded on Ibibo.com only)to come and share their extraordinary talent- be it acting, dancing, singing, mimicry et al. This promotion highlights and reiterates ibibo.com’s positioning as India’s first entertainment and talent based social networking site.

There is a Surinder Sahni in all of us. There is something extraordinary in each of us. Ibibo.com has built a unique application around “Rab Ne Bana Di Jodi” that pulls in the best of Ibibo.com – videos, photos, social networking and promotion via ibibo’s hugely viral friends’ feeds. Ibibo.com has taken the theme of this film(there is something extraordinary about every ordinary individual)and blended it within its talent framework. The integration of the movie’s core theme with Ibibo.com’s value proposition has been achieved through creative innovation. The competition is open till 10th January 2009. You can visit http://www.rnbdj.Ibibo.com to upload the video.

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