Announces exiting voice based VAS contests for ‘Rab Ne Bana Di Jodi’
Hungama, the largest aggregator, developer and publisher of Indian entertainment content globally, unveils a new Voice VAS contest with Bollywood superstar Shahrukh Khan, for the latest Yash Raj Films release ‘Rab Ne Bana Di Jodi’. This voice contest gives consumers across the country, especially women, a unique opportunity to win a special evening with Shahrukh Khan. All they have to do is dial 505 10 10 46 from any mobile network and answer five simple questions asked by Shahrukh Khan himself.
This contest created by Hungama Mobile will enable Indians to enjoy the advantages of a voice based VAS. Unlike some VAS services which are constrained by expensive handsets, multiple standards and the high cost of data access, this service is aimed at inviting maximum participation from all over India. Consumers participating in the contest do not need to be acquainted with other VAS like GPRS or even SMS. Since there has been a huge growth in the number of subscribers from rural markets, voice based services will play an important role in content consumption.
Commenting on this unique initiative Saleem Mobhani COO, Hungama Mobile, said, “So far entertainment has been driven by traditional media and basic mobile VAS in India. Voice based VAS is an innovation that simplifies the user experience and enables everyone to interact with the service. Voice reaches out to a wider diaspora, delivering a more interactive user experience. One of the key drivers for the VAS market growth is for content creators and service providers to create suitable content that cuts across barriers of language, mobile handsets, education and region. We are positive that with the new service we will see unprecedented participation from consumers across the country.”