Havas Media continuing its winning spree has taken on the Media Duties of the ISO 22000:2005 dairy company, Neo Milk Products. The account adds a substantial billing amount to the win kitty.
“Neo Milk Products – the Delhi/NCR Dahi company – have conceived a unique Dahi as the flagship product of our Neo value added dairy range. The Neo ‘Ghar Jaisa Dahi’ needed an equally unique communication partner who could get the message across to consumers. We found Havas Media’s understanding of the category where branding and strategy plays a big part to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans”, said Mr. Dinkar Suri, Director & President, Neo Milk Products, on the appointment.
“We are delighted with yet another win further establishing our services proposition. It is an important one as value-added-products in the dairy segment gains prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence, we look forward to working with them”, explained Anita Nayyar, CEO, Havas Media Group, India & South Asia.
“2013, has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive”, added Mohit Joshi, Managing Director, Havas Media India.