Fashion label, Diesel India has handed over their creative mandate to Happy a Bangalore-based creative ideashop after hosting a multi-agency pitch. Diesel is making a foray into India in partnership with Reliance Brands and will be called Diesel Fashion India Reliance.
Speaking about the victory, Kartik Iyer and Praveen Das, directors / co-founders, Happy said, “It’s been a dream to work on Diesel from the day we knew of the brand. It’s even more encouraging to know that our ideas matched the tone and energy of the brand, as it stands today. Also Diesel India has a really cool team here which just makes things a lot more fun at work.”
Darshan Mehta, CEO, Reliance Brands, said, “In Happy, we found creative partners who best understand and resonate the Diesel DNA. What we love the most about them is their freshness of approach; they truly push the envelope, and, in the process, me and my team, too.”
Happy has already begun work on the launch campaign and Diesel is also going to introduce their latest global campaign in the Indian market.