Calling all creative and media agencies, PR companies and departments of agencies, clients
This year the Abby Award has added new verticals as well as sub-categories to become truly the complete Communications Award that it has always wanted to be.
Public Relations is a new vertical added in line with major international festivals.
Public Relations is the creative use of reputation and image management by the creation of trust between individuals, businesses or organizations and their audiences.
What kind of work can be entered?
Apart from cases involving successful image and reputation management of enterprises which have been created or preserved, the Public Relations vertical will also cover sub-categories in crisis communication and damage control. Also covered are PR in live events , product launches, trade shows, awards ceremonies etc.
Who can enter?
Creative agencies handling the PR of a client, media and PR companies, Clients who have led the PR initiative.
What is the material to be submitted?
Apart from presentation boards in the section at the end of the Entry Form, a 2 min audio visual film explaining the PR case on DVD will be required for evaluation.