Afaqs: General Motors have retained its duties of media buying for Madison Media. The account has been assigned for about 3 years and the cost is estimated to be more than Rs 100 crore.
P Balendran, director and vice-president, corporate affairs General Motors in conversation with Afaqs confirmed the news. Madison Media won this account in a multi agency pitch. The agency will be assigned the duties of entire product portfolio for General Motors.
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