The UB Group has appointed Fraser Castellino as chief marketing officer for its sports marketing business.
Earlier, Castellino was Emerging Media CEO.Emergin Media owns the Rajasthan Royals that emerged winners in the first season of IPL.
The UB group owns the Royal Challengers, IPL, Mohun Bagan and East Bengal soccer teams, it is also present in F1 through Force India and runs the Kingfisher Cricket Academy in Bangalore.
Castellino will be responsible for all commercial, administrative and sponsor-promotion activities while each team will retain its sporting management organisation as currently existing. The marketing divisions responsible for The UB Group’s brand association with such sporting activities shall remain unchanged.
Dr Vijay Mallya, Chairman, UB Group said, “The UB Group has significant interests in various sports and with the appointment of Fraser, we hope to significantly enhance the value of the sporting activities in which we, currently, have interests. The UB Group companies are committed to building superior brand value using sports as an effective platform.”