| THE ADVERTISING CLUB BOMBAY EMVIES 2008 SHORT LISTED CASE STUDIES (53) |
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| Sr | Entrant | Case Study |
| BEST MEDIA INNOVATION – AMBIENT MEDIA / OUT OF HOME | ||
| 1 | MindShare | Kurkure – India’s First Brand Train – Kurkure Express |
| 2 | Rediffusion DYR | Juice Salon – Juice Escalator |
| 3 | Ogilvy & Mather Pvt. Ltd. | Lifebuoy Soap – Lifebuoy Gurudwara Activation |
| BEST MEDIA INNOVATION – CINEMA | ||
| 1 | Mediaedge:CIA | Nivea Soft Moisturizer – Stay Simply Beautiful |
| 2 | MPG | Good Year – Tara Rum Pum (TRRP) Association |
| 3 | MindShare | Castrol GTX – Castrol GTX Drives Bollywood |
| 4 | Maxus | Reebok – Reebok Hitting the Winning Goal |
| BEST MEDIA INNOVATION – DIGITAL | ||
| 1 | MindShare | BRU Cappuccino – One is not enough |
| 2 | Mudra Marketing Services (Tribal DDB) | Big 92.7 FM – Voice Scrapping |
| 3 | MindShare | HSBC Premier Re-Launch – The new HSBC Premier Mobile Handset |
| 4 | Madison Media | Cadbury Dairy Milk – A Twist in the story |
| BEST MEDIA INNOVATION – DIRECT MARKETING | ||
| 1 | Rediffusion DYR | Kaya Skin Clinic- Painless Hair Removal |
| 2 | OgilvyOne Worldwide | Reliance Systematic Investment Plan – SIP Retail Plan |
| 3 | Ogilvy & Mather Advertising | Asian Paints – Cinderella-Glow in dark paint |
| 4 | Lodestar Universal | Brufen Softra – The art of writing! |
| BEST MEDIA INNOVATION – EVENTS | ||
| 1 | Percept D’Mark | Hercules Cycle – Mumbai-Pune Cycle Race |
| 2 | MindShare | Wheel – Phir Se Khoj Jaari Hai |
| 3 | MindShare | Lifebuoy – Mission Safai |
| 4 | Maxus | Chivas Regal – “Chivas” Effectively reaches out to 8MN Core consumers…. |
| BEST MEDIA INNOVATION – PRINT | ||
| 1 | MindShare | Kurkure – Kurkure with a difference |
| 2 | MindShare | AXE Deodorant – Check Mate-‘S’ |
| 3 | MindShare | Rin Supreme Bar:Now Becomes Surf Excel Bar – Good News |
| 4 | Madison Communications Pvt. Ltd. | Axis Bank – Everything is the same except one change |
| BEST MEDIA INNOVATION – RADIO | ||
| 1 | Lodestar Universal | Tata Indica Xeta Peppy – RJ Test Drive |
| 2 | Maxus India | Vodafone – Song Tagging-From Exposure to Revenue |
| 3 | Madison Communications Pvt. Ltd. | McDonald’s Home Delivery – McDelivery-Breakfast with Malishka & Nitin |
| 4 | Madison Communications Pvt. Ltd. | Saffola (World Heart Day) – Radio Mumbai-Bringing Mumbai together |
| BEST MEDIA INNOVATION – TV | ||
| 1 | Mudra (Radar) | Reliance Power IPO – Reliance Power On, India On |
| 2 | TME | Parle Hide & Seek – Who can dance the Hide-n-Seek dance? |
| 3 | MindShare | Venus Water Heaters – The heat is on… |
| 4 | MindShare | Wheel – Wheel Smart Shrimati Ke Nuske |
| 5 | Maxus India | Vodafone – Even God took 7 days to create earth |
| BEST MEDIA RESEARCH | ||
| 1 | MindShare | Motorola – Live 3.0 |
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2 |
Starcom Worldwide | The Mobile Store – 2008-09 expansion plans in terms of retail outlets |
| 3 | MindShare | English Premiere League – The Engagement Quotient Tester |
| 4 | Lodestar Universal | Westside Index – A guide to Business expansion for Trent Ltd. |
| BEST INTEGRATED CAMPAIGN | ||
| 1 | MindShare | ENO – Relief in 6 seconds at key acidity occasions and locations |
| 2 | MindShare | Dove Haircare – Beautiful |
| 3 | Lodestar Universal | Club Mahindra – A formula to spread Happiness |
| 4 | Maxus India | Vodafone – Inventing the “Power of Day One” |
| BEST MEDIA STRATEGY – CONSUMER PRODUCTS | ||
| 1 | MindShare | Rin Supreme Bar : Now becomes Surf Excel Bar – Good News |
| 2 | MindShare | Dove Haircare – Redefining the depiction of real beauty |
| 3 | Lodestar Universal | Amul – Going Against the flow & Succeeding |
| 4 | MindShare | Clinic Plus – Adventures of Chulbuli |
| BEST MEDIA STRATEGY – CONSUMER DURABLES | ||
| 1 | MindShare | Motorola – Mr. Mani or Mr. Moneybags? The great Indian Marketer’s dilemma |
| 2 | Lodestar Universal | Microsoft Windows Vista – Windows ‘WOW’-The breakthrough VISTA Launch |
| BEST MEDIA STRATEGY – SERVICES | ||
| 1 | MindShare | HSBC Corporate – Green Solutions for Green People |
| 2 | Lodestar Universal | Tata Tele Services – VASonomics |
| 3 | Maxus India | Tata Sky – Tata Sky opens up new sources of revenue through media tie-ups |
| 4 | Maxus India | Vodafone – Vodafone Launch in India |
| BEST MEDIA STRATEGY – MEDIA / MEDIA PROPERTY | ||
| 1 | Red FM | Red FM – A day in the life of the listener |
| 2 | MindShare | English Premiere League – Scoring the goal-for ESPN |
| 3 | MindShare | Star Movies – Jack out of the Box |
Raising a toast to the nation’s best brands with Marquees 2017
August 17, 2017