Fast moving consumer goods company Emami Ltd increased its ad spends by a considerable 26.85 per cent in the quarter ended 31 December 2012. The company’s expense on advertising and promotion during the festive quarter rose to Rs 1.02 billion from Rs 804.7 million a year earlier.The company’s total income for the third quarter stood at Rs 5.49 billion, up 21.46 per cent from Rs 4.52 billion a year earlier. Its profit also grew at nearly the same rate (21.61 per cent) to Rs 1.15 billion in the third quarter from Rs 945.1 million a year earlier.
The percentage of total income spent on advertising and promotions increased to 18.57 in the third quarter from 17.80 per cent a year earlier.
For the nine-month period ended 31 December, Emami’s ad expenditure stood at Rs 2.3 billion, 19.79 per cent more than Rs 1.92 billion a year earlier. The company’s income for the nine-month period increased 18.29 per cent to Rs 12.48 billion from Rs 10.55 billion a year earlier.
Emami’s net profit for the nine months ended 31 December was Rs 2.21 billion, up 18.18 per cent from 1.87 billion a year earlier. The percentage of income spent on ad spends during the nine months amounted to 18.42 per cent against 18.20 a year earlier.