The 49th Clio Awards, held May 14 to 17 at South Beach, Florida, has eighteen Indian entries in the shortlist. The awards recognise excellence in advertising and design.
The Indian nominations range over various fields. O&M is in the lead with eight of its entries having made it to the shortlist; six of them have been nominated in the Print category. Next come JWT and Leo Burnett, with three entries each on the shortlist. Rediffusion DY&R, Mudra, Euro RSCG and Meridian Communications have received one nomination each.
In the Print category, O&M has been shortlisted for Hotwheels – Bed, Marbels – Ship, and Lifetime Prepaid Card – Debate 1 in the Product/ Service category; the Indian Association for Promotion of Adoption and Child Welfare – Two Mothers and Apollo Hospitals – Reincarnation in the Public/ Service category; and O&M – Headline in the Corporate/ Institute category. In the same category, Leo Burnett has been shortlisted for Save Trees Sanctuary – Giraffe, in Media, and for Reliance Mobile – Doctor in the Product/ Service category; Mudra for Duroflex Mattresses – Family in the Home Furnishings/ Appliances category; Euro RSCG for Harpic Drain Cleaner – Lights 1 in the Product/ Service category; and JWT for Reynolds Permanent Marker-GM Pens – Twins in the Business Equipment category.
Leo Burnett has been shortlisted for Sir Aurobindho Consultancy – Memory Notepad in the Print Direct Media – Dimensional category. O&M has been shortlisted for Videocon TV – Gunshot in the Product/ Service – Radio category and for Neo Sports – Rusty Nail in the Media – TV/ Cinema/ Digital category.
JWT has got two entries shortlisted: for Pondicherry Yoga Fest – Stretch Festival in the TV/ Cinema/ Digital – Music Original category and for Nike Cricket – Traffic in the Editing category.
Meridian Communications Bangalore has been shortlisted for Treesforfree.org in the Environmental Design – Design category. Sugar Free – Ants Muffin, Ants Ice Cream and Ants Cup by Rediffusion DY&R Bangalore has been shortlisted in the Pharmaceuticals – Innovative category.
India has a definite presence on the jury, as well. Eminent advertising personalities are set to feature in the award function, like Meera Sharath Chandra, President and National Creative Director, RMG Connect, on the Innovative jury; Akshay Kapnadak, Creative Director, McCann-Erickson on the Radio panel. The Technique panel will have Prasoon Pandey, Director, Corcoise Films, judging direction and cinematography, and E Suresh of Famous House of Animation judging animation and visual effects.