Digital Law & Kenneth has won over the accounts of Spanco, a technology solution provider and Indian Terrain, a premium men’s wear brand. While the Spanco business is project-based, the latter is pegged at Rs 2 crore.
Talking about the strategy for the two accounts, Anil K Nair, Managing Partner, Digital Law & Kenneth, said, “We are doing complete web presence from a Web 2.0 perspective to ensure that Spanco can connect with a large consumer base. We are also helping Indian Terrain use web and mobile platforms to engage with their consumers. The new proposition is to make a small change with TVC, social media and innovative media. Law & Kenneth, the ad agency handles the creative duties for Indian Terrain. We are using every part of digital media like mobile, social media, e-commerce, social movement and gaming website to take the brand forward.”
Nair went on to add, “We are partnering with clients to bring global digital learning to Indian brands.”
Some of the other accounts Digital Law & Kenneth is already handling include HCC, Lavasa, Force India F1 and Bombay Dyeing among others.