Law & Kenneth has now launched its digital arm as an independent entity.
Digital Law & Kenneth’s head office will be in Mumbai.
The division had been active and offering its services to key clients for more than a year now. Anil K Nair, Managing Partner, Digital Law & Kenneth, said while explaining this launch, “The last one year has been spent on understanding how the world has been leveraging this medium, and making us sharper, so that we can offer the best to each of our clients. Now most of our clients want to explore the digital medium along with other traditional media because it is a cost effective medium.”
Digital Law & Kenneth will be offering several services like, digital strategy, customised technologies and end-to-end online media solutions in the new media segment. They will o0ffer customised services to each client with an aim to help the client through online brand building, traffic and lead generation across the Net, new media and mobile platforms.
The digital team has worked before on campaigns for ITC and Skoda and also has a client list that boasts of names like Anchor Healthcare, Bombay Dyeing, Dabur and Bharti AXA. Two important recent wins have been the HCC and Lavasa digital accounts.