Afaqs: Rachana Dharia, head, digital solutions, Tribal DDB India has decided to switch to Rediffusion Y&R as head, digital (West and South region). In this newly created position, she will report to Nisha Singhania, executive vice-president, Rediffusion Y&R (Mumbai).
Commenting on this development, Singhania says, “Dharia will be based in Mumbai and head the West and South markets. Kiran Dhillon, who was appointed business head, digital in August 2009, will now head and handle the northern and eastern regions.”
Elaborating on new responsibilities Dharia says, “I will be responsible for beefing up the digital advertising capabilities of the agency and also work towards the evangelisation of the digital medium within the agency and its clients. Apart from this, I will be involved in chalking out the digital strategy and getting new businesses for Rediffusion Y&R in the West and South regions.”
A 14 years veteran in the digital media space, Dharia has previously worked with agencies like Tribal DDB, Tech Mahindra and Infosys and has handled big brands like Idea Cellular, The Times of India and Volkswagen.