Exactly after a year after the departure of Hemant Arora, Dainik Bhaskar Group has found a new Chief Corporate Sale and Marketing Officer in Pradeep Dwivedi. It may be recalled that Hemant Arora had quit the group as Chief Officer – Corporate Sales and Marketing in September 2011 to head sales operation at Times Television Network. Before Arora, the position was held by Rajeev Jaitly who spent one year with the organisation and moved on in May 2009.
Dwivedi will be based in Mumbai and report to the board of directors. His mandate will be to develop media industry leadership for Dainik Bhaskar Group by leading pan India corporate sales and marketing groups and driving growth and business transformation. He will be responsible for revenues, trade marketing and establishing the brand in the national market by developing and managing client relationships, media and advertising agencies.Prior to joining Dainik Bhaskar Group, Dwivedi was Regional Chief Operating Officer and Senior VP – Enterprise Business at Tata Teleservices Limited. He had joined Tata Teleservices as General Manager – Customer Care in 2004 and spent a little over eight years with the telecom giant at various roles.
An MBA in Marketing and Finance from Punjab University, Dwivedi started his career with Eicher Motors in 1993 and had stints with GE Capital, Standard Chartered Bank and American Express Bank before moving to Tata Teleservices.
Source: bestmediainfo.com