Dabur India has launched non-fizz fruit drink, Real Burrst.
Dabur is eyeing to acquire 4-5 per cent of the fruit beverages industry in the next 2-3 years, which is currently pegged at Rs 11 billion.
While speaking about the new product, KK Chutani, marketing head – foods division, Dabur India, said, “All of us at Dabur are excited to launch Real Burrst, a light and refreshing fruit beverage this summer marking our foray into the fruit beverages market in a big way. It has always been our endeavour to bring something new to the Indian homes. Like our other products, we are sure that Real Burrst will deliver its promise of natural refreshment to our consumers and give them yet another best in quality and taste product.”
Targeted towards consumers in the Indian cities, Real Burrst has been launched in four flavours – Mixed Fruit, Crispy Apple, Orange Bytez and Mango Mania.
All the four flavours of Real Burrst are available in 1 litre pack priced at Rs 65 and 200 ml pack priced at Rs 15.