Afaqs: Crayons Advertising have bagged the creative and media duties for Harvard Business School’s Indian counterpart.
Talking about the requirements of the project, Ranjan Bargotra, president, Crayons Advertising, says, “In terms of the objective, the agency is required to create awareness about Harvard’s various executive education programmes in India.”
The Harvard India Research Center plans to implement print and online media for its communication to attain good exposure in business dailies and magazines.
Harvard established its India Research Center (IRC) in 2006 in Mumbai..