Contests2win.com announced the first ever Euro 2008 Creation Campaign for Adidas last week. Football fanatics are being rewarded for creating the most creative and distinctive Euro 2008 contest. Users can choose to test football gyan using any or all of C2W’s unique contesting formats. Quizzes, twisters, hangmans, crosswords, polls – Take your pick from these cool formats and get quizzing!
In less than a week, users have already created more than 150 contests. Euro contests have clocked a record 50,000 plays on the site, making it an unprecedented UGC record for the site. A dedicated Adidas Euro 2008 zone has been created on Contests2win and all contests are automatically branded with cool, customised Adidas templates.
Adding a viral element to this inventive property, C2W and Adidas are rewarding users who create contests that generate the maximum number of plays. In order to let friends know about the cool contest you have created, you can simply click on the ‘Share’ feature on each C2W contest and challenge your peers. In keeping with its Web 2.0 avatar, C2W also provides an embed code with every contest. So you can embed the contests you create on to your personal blog or website and even post it on Facebook or MySpace.
Ekalavya Bhattacharya, Brand Manager, Contests2Win says, ‘C2W has always been topical and trend centric. With Euro 2008 kicking off, football is on everyone’s mind and where better to find such a niche football fan but on contests2win.com. C2W provides a great platform for users to interact with the tournament beyond only viewing matches.’ He adds, ‘Users loves to display their knowledge and our contest engines allow them to do this while keeping it fun and unique.’
C2W in its 2.0 avatar has developed interactive engines across popular contesting formats. These engines allow for image and video based content making the conventional online quiz more interactive and fun for the user to play.