The consumer is the new devil

Yet another scintillating, stimulating evening from The Ad Club Bombay on December 3rd, 2009. As we bid goodbye to one of the most challenging years in recent times and look forward to welcoming renewed optimism. 3 of India’s Consumer Gurus share their perspective in an interactive dialogue, as they address the biggest challenge Indian Brand Marketers face, ‘ The Indian Consumer’. The New Devil.
” The Consumer is The New Devil”.
Given a year or more of tough times; technology enabling format neutrality for the consumer; decision making shifting increasingly in the consumer ‘s hands and the diversity of competition making differentiation, history even before its born…”The Consumer is the new Devil”. Today more than any other time, we are challenged in addressing, fulfilling the needs and benefitting from the consumer. Agnello Dias , Chief Creative Officer, Taproot India, Sanjay Purohit, Executive Director Marketing – India, Chocolate Category – Asia, Cadbury India Limited and Vikram Sakhuja, Chief Executive Officer – South Asia, GroupM Media India Pvt. Ltd will bring alive their perspective on the changes in the consumer society you have seen in 2009 and what one may expect will emerge in 2010. Many precepts have changed in 2009 and it requires a new mindset to engage with the consumer. Perhaps a new kind of vision to exploit the relationship of media and communication with the consumer; and the value system of the consumer society of Twenty – Ten.
The session will be moderated by Sunil Lulla.



Date : Thursday 3rd December, 2009 Venue : JW Marriott Hotel, Ball Room, Juhu Tara Road, Juhu, Mumbai Time : 6.15 p.m. (Event to be followed by Cocktails & Dinner)		Donor Passes Gold Member : Rs. 500/- Silver Member : Rs. 700/-

The consumer is the new devil

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