Draftfcb Ulka Advertising, India’s fourth largest advertising agency has brought on board Chax – K S Chakravarthy – as National Creative Director. Draftfcb Ulka has a strong record of strategy-focused brand building advertising that has helped build several iconic brands. Chax is a perfect fit for the agency given his belief that advertising creative needs to serve the primary purpose of building brands and client businesses.
Chax, with over two decades of experience in advertising, has worked on some of the most memorable campaigns the country has seen, for a range of clients including Airtel, Tata Sky, DNA, Bajaj, Thums Up, Coca Cola and P&G among others. An Electrical and Electronics engineer who decided to pursue a career in the creative field, Chax has led large creative teams as NCD at Rediffusion DY&R and before that at Leo Burnett, with outstanding results. One of the most respected and well regarded creative leaders in the industry, Chax brings with him a mature approach to cutting-edge advertising that is focused on building stronger brands.
With the addition of Chax to its leadership team, the agency has strengthened its ability to deliver clutter-breaking advertising that will make a difference to clients’ bottom lines.
For Chax it will be a home coming of sorts, since it was in the erstwhile Ulka Advertising that he made the transition from the young firebrand working in the agency’s Nirmal office (which is where he will now be based) to the agency’s Creative Director, South – his first leadership stint.