Blossom Kochhar Group of Companies, category leader in Aromatherapy-based cosmetics and oils, announced that it had assigned its comprehensive media planning and buying duties to Carat Media.
Carat, the world’s largest independent media communications specialist, is part of the Aegis Media India Group that also includes Vizeum, global OOH sector leader Posterscope , Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Experiential), PSI (Airports), global digital communications agency, Isobar and iProspect Communicate 2, global leader in search and performance marketing and Doosra (Creative).
Ms. Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies, confirmed the development, and stated “Blossom Kochhar Aroma Magic is increasingly becoming synonymous with natural cosmetics and our track record remains unmatched. We ensure that with our new communication approach, combined with greater market spread, our consumers will get to see the real difference.”
Vidhu Sagar, Executive Vice President, Carat Media also acknowledged the development and stated “Carat is extremely proud to be chosen by Blossom Kochhar Group of Companies as their media partner. We will provide media communication management exercise holistically to the company and will manage the media responsibilities encompassing planning, buying and execution. We shall endeavour to do this with the help of all pertinent media platforms – including Print, Digital, OOH as well as Activation, as applicable.”
Source: mediavataar.com