Bharat Sanchar Nigam Limited (BSNL) has empanelled four advertising agencies – Crayons Advertising, Planet Advertising, Prabhatam Advertising and Concept Advertising – to carry out its proposed Rs 100 crore outdoor campaign for the year fiscal year 2009-10.
A Letter of Intent (LOI) has been issued to these four companies earlier this month. The public sector telecom giant had received tenders from 13 ad agencies for empanelment in February this year.
A committee of BSNL management, comprising of board of directors including the chairman and MD, had reviewed the presentations last month before finalising these four agencies.
BSNL’s proposed Rs 100 crore outdoor campaign will cover signages, hoardings, kiosks, cinema halls, OOH LCD and plasma screens at public places, in railway platforms advertising and airport advertising.
BSNL’s outdoor campaign will also cover signages and glow signs at its STD and PCOs, in addition to retail and franchise outlets.