Brand ‘Britannia Tiger Cream’ has undergone a complete makeover and will now be available in metallic packs.
There are also new mascot moods and three new flavours, Butterscotch, Strawberry and Pineapple, have been added to the existing options: orange, chocolate and elaichi (cardamom). The variants are priced at Rs 5 each.
Category director – health and nutrition Anuradha Narsimhan says, “Tiger Cream offers nutrition through fortification (Iron Zor) and is our bid towards addressing iron deficiency, a national concern.”
In the new packaging, ‘Tiger’ is seen in participating in underwater expeditions and superhero adventures.