Big Entertainment, the media and entertainment arm of Reliance ADA Group, has launched a movie and entertainment marketing division called Big Boom, which has been setup to ensure a developed movie and entertainment marketer in India.
Big Boom will aim at being the one-stop-shop for all marketing solutions for films, right from associative marketing to publicity design, PR, promotions and merchandise. It will also assist brands in leveraging the entertainment platforms to achieve their business objectives.
With existing interests in film production, distribution and exhibition; home video, music and DVD rentals, Big Boom will now add to the kitty of what can be offered to film producers and advertisers.
Rajesh Bhushan, Business Head, Big Boom, said, “With breakthrough marketing strategies seen for films like Ghajini, Rock On, Om Shanti Om etc., film producers are now realizing the importance of a strategic and cost effective method to promote their films. Today, Bollywood producers need marketing professionals to generate more bang for every buck, while ensuring minimum excess.”
The team at Big Boom will aim at delivering evolved and effective marketing solutions for films and brands. The company is currently in talks with major film producers for their upcoming films.