Bates141 has won the creative mandate for Win Medicare OTC division, following a multi-agency pitch which included O&M and FCB Ulka.
Bates 141 executive vice president Jayanto Banerjee commented on the win, “It’s a good win for the agency. Win Medicare is a great company with fantastic brands, and we hope that this is the beginning of a long relationship. The brands have some unique challenges in the market and have the opportunity to create new categories.”
The OTC division of Win Medicare has brands like emergency contraceptive Norlevo and scar treatment solution Mederma. The Bates 141 assignment will include creating campaigns for these brands as well as other brands which are in the pipeline.
Bates141, Delhi, will be responsible for all above the line and below the line communications for Win Medicare.