BAG Films and Media has appointed Nilanjana Purkayastha as business head. She will be working closely with the chairperson and MD, Anurradha Prasad.
In her new role, Nilanjana will look after the production business of BAG Films, producing shows for broadcasters across the market and genres. She replaces Rajesh Chadha, who was senior vice-president and operations head at the company earlier.
She will also involve identifying a business mission strategy and building organisation capability to achieve long term goals for the leading production house.
Speaking about her new role, Nilanjana, said, “I would like to increase the number of shows produced by our company. Also, the second aspect is to increase the quality of programming offered by us.”
Nilanjana had quit Sahara One as business head in December 2008 after a seven-month stint. During her tenure at Sahara One, she brought in shows such as Mata Ki Chowki and Saas vs Bahu, which gave the channel some momentum.
Prior to Sahara One, she worked with NDTV Imagine, where she was part of the team that devised the programming for the channel. She has also done a six-year stint at Star Plus.