Afaqs: B4U music channel is up with a new look and has also introduced new series of shows. The new look now has an animated logo instead of static one and has also come up with new channel identity. If you have observed, it has also introduced a signature tune.
Speaking about the objective of the new look, Kalyan Sundaram, business head, B4U, says, “It’s been long since we made any significant changes in the way we look or what we have on offer for our viewers. So, it was time to relook at our strategy and thus, instead of being frequency driven, we decided to make the music channel appointment driven.”
Beginning this week, the channel will air six new shows, including Orange Funk, Bollywood Bang Bang, Sooper Hits, Morning Masala and Solid Hits. The new shows revolve around music, health and lifestyle.
The channel will also start playing international numbers to attract music fans. It will also bring back into fashion the non film music by singer such as Adnan Sami, Sonu Nigam and Alisha Chinai.