Audi India Appoints New Head of Sales

Audi, the German luxury car manufacturer, today announced the appointment of Mr. Anil Reddi as Head of Sales.


Commenting on the appointment Mr. Benoit Tiers Managing Director Audi India said: “We have ambitious plans for India and have had already excellent growth rates for Audi – we plan to keep up this momentum. This appointment will help us in our sales thrust and in achieving our goal to become the leading automobile luxury brand in the Indian market”.

Mr. Anil Reddi, 36, has over 16 years of professional experience in Sales and Dealer Development. He holds a Degree in Commerce and Masters in Business Administration from Pune University. Prior to joining Audi, Mr. Reddi has worked with Daimler AG Germany and Mercedes-Benz India, in Sales, in addition to other assignments in different organizations.

“Audi is at a great stage in India currently. The sales this year, in spite of many adversities, has been very good. With an aggressive product and dealership strategy Audi is poised for greater success,” commented Mr. Reddi on his appointment.

Audi India is structured in five main departments: Marketing (Head: Martin Birkner), Sales (Head: Anil Reddi), After Sales (Head: Martin Freudenhagen), Dealer Development (Head: Rishi Goel) and Press Communications (Head: Bettina Bernhardt) directly reporting to the Managing Director Mr. Benoit Tiers. The entire organisation will expand to around 40 mainly Indian professionals until 2010.

Audi model range in India consisting of the Audi A8, Audi Q7, Audi A6, the new Audi A4, Audi TT and the recently launched super sports car Audi R8 is available at twelve dealerships across the country: in Ahmedabad, Delhi, Gurgaon, Chandigarh, Mumbai, Pune, Bangalore, Hyderabad, Ludhiana, Chennai, Kochi and Kolkata.

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