Ambika Sharma has been appointed the zonal director for India by The Promotion Marketing Awards of Asia (PMAA). PMAA is celebrating its tenth anniversary this year.
The PMAA recognises the best promotion marketing excellence throughout Asia. All Gold, Silver and Bronze PMAA Dragons will go on to represent Asia at the MAA Globes.
In her present role, Sharma will represent the PMAA in India. She has earlier served on the jury of the PMAA, as well as the MAA Globes.
Sharma says, “The PMAA provides a platform for recognition and evaluation on a global level. Last year, we saw truly path breaking campaigns in India, which could excel on global level. We hope to see more such exceptional promotional marketing campaigns in PMAA 2009 from agencies as well as marketers.”
According to Sharma, integration, innovation and brand building campaigns dominated the 2008 Promotion Marketing Awards of Asia. Now, agencies in India have begun to explore innovative options in the sphere of promotional marketing. Measurable marketing initiatives and activations have also come into focus as a result of the slowdown.