National carrier Air India is reviewing its creative duties and, for the first time, is also planning to appoint a media agency for its communication mandate. The account size could not be ascertained but is believed to be substantial.
A senior official from Air India has confirmed the development and said that the airline already had agencies like Mudra, RK Swamy, Prem Associates, ThompsonConnect amongst its clients. However, it now plans to appoint one more agency which will build a strong communication plan for Air India.
Air India’s famous mascot, ‘The Maharajah’, was introduced in 1946. The airline’s current livery was unveiled in May 2007 and is a cross between Air India’s old predominately red and white livery and Indian Airlines’ livery. The logo of the combined airline is a ‘Flying Swan’ with the ‘Konark Chakra’ placed inside it.